Stylistic Characteristics Of The Blues - 880 Words

CH11 Question 1 There are several stylistic characteristics of the blues. The first one is the blue notes, which is the bent technique for lowering the pitch of third and seventh scale degrees in the major scale(259). The next one is the blue chorus, which is three-line lyrics, and it contains fill which is the instrument response of the call and response between vocal and instrument. The third feature is the blue progression which is the form of the combination between tonic(I), subdominant(IV), and dominant(V) chords. It is usually arranged as: I- / IV- I- / V- I-. Another characteristic is that the timbre of the vocals in blues have a wide varieties. Every single piece of blue music features a different kind of vocal texture. The rhythm in the blues has a characteristic called swung which means the long-short pattern of the rhythm. In all three pieces of music, the blue note and the blue chorus are applied to the composition. The bent texture of the pitch and the neat separation o f the lyrics can be easily notice in the music. The call and response in vocals and instruments, on the other hand, is not so obvious in Can t Help Lovin Dat Man, but I think, though subtle, it is still there at the end of each line. The rhythm in the Muleskinner Blues is more steady instead of the long- short patterned swung. The swung is not so obvious in Can t Help Lovin Dat Man, either. Overall, there are some standard blue style in all three pieces of music, but weShow MoreRelatedIn The Middle Of The 19Th Century, Congo Square Became1369 Words   |  6 Pagesdeveloping ragtime styles and the cultural celebratory music of Congo Square, these bands started infusing their music with blues notes, syncopated rhythms, and jazz-like phrasing to get their audiences dancing. The instrumentation of these brass bands emphasized brass instruments, polyphonic musical style with a carrying tone, sectional playing within the band; many of these characteristics translated into early jazz f orms. Though the label suggests a band comprising solely brass musicians, early LouisianaRead MoreMystical Madonna in the Pinks: A Raphael in Doubt Essay668 Words   |  3 Pagesclothed in light grayish violet, tones of yellow and blue, which is unusual in Raphaels Madonna-themed paintings. Except Madonna with the Fish (fig. 1) in which Mary dressed in blue and white, contrasting the saints with red robes, in other more than 30 Madonnas painted by Raphael such as Small Cowper Madonna (fig, 2) and Ansidei Madonna (fig.3) around the same period as Madonna in the Pinks, red dress with blue cloak, either lighter or deeper red and blue, seem to be the designated colour of her costumeRead MoreRichard Berry s Original Versions Of The 1963 Version Recorded By The Kingsmen1530 Words   |  7 PagesOriginally recorded in 1956 by Richard Berry, â€Å"Louie Louie† is best known for the 1963 version recorded by The Kingsmen. Richard Berry was a rhythm and blues singer of the 1950s whi le The Kingsmen were a 1960s garage band. The two different versions of this song are similar, however they feature differences in many areas such as style, sound, lyrics, and instrumentation. The different versions also offer different cultural significances, despite Berry being the original writer of the song The Kingsmen’sRead More Folk Tale Characteristics in the Legend of Sleepy Hollow Essays1328 Words   |  6 PagesFolk Tale Characteristics in the Legend of Sleepy Hollow The Legend of Sleepy Hollow is one of the most well-known stories in American literature, and with good reason. Throughout his story, Washington Irving uses many stylistic ideas to create a fantastically detailed and descriptive romantic folk tale. Irving begins The Legend of Sleepy Hollow with a vivid description of the setting of his story. Beginning with the Dutch history of the area, he goes on to describeRead MoreThe Influence Of Virgin And Child Sculpted By Niclaus Weckmann1695 Words   |  7 Pagesthat were stated in the previous paragraph. Niclaus Weckmann the elder displayed the depicted Mary in a very stylistic way but yet still very ideal. The sculpture has depicted Mary as very noble, it really shows characteristics of how the typical Mary was shown as during that time. The ideal image of Madonna during this time period was a women that symbolizes purity, and wearing the color blue (it reflected calm and tranquility), with curly brown hair, draped in formal a gown. Niclaus Weckmann reallyRead MoreThe Complex Layers Of An Artist1533 Words   |  7 Pagesartistic productions can be largely influenced by the country of origin. This can be seen in multiple artistic movements such as the Renaissance where works from Italy and England while largely influenced by the same artistic goals produce works with stylistic differences. Baroque style art was also subject to these geographical differences influencing the vision of the artist. Understanding the complex layers of an artistic movement requires one to analysis work s of art and how they compare to otherRead MoreEssay about SUMMERTIME AND SPRING RAIN926 Words   |  4 PagesSUMMERTIME AND SPRING RAIN Upon first sight, it appears that John Sloan’s Spring Rain and Edward Hopper’s Summertime only common characteristic is that they are both oil paintings on canvas. Spring Rain, from the school of Impressionistic art, was painted in 1912. Summertime, which possesses a simplified, schematic style, was created over thirty years later, in 1943. Therefore, there are extreme differences in the two artists’ technique and style. However, despite these differences, the twoRead MoreUnit 22 Essay2299 Words   |  10 PagesExtended Diploma in Music Unit 22: Music Performance Session Styles You are to recognise 3 genre of music and evaluate that style with the aim of performing that style accurately. P1 Explain the fundamental stylistic elements of a wide range of musical genres. You will understand the stylistic elements across a wide range of musical genres Reggae Reggae is most easily recognized by the rhythmic accents on the off-beat, usually played by guitar or piano (or both), known as the skank. This patternRead MoreAnalytical Essay on The Notebook Film744 Words   |  3 PagesIn the early 1900’s silent films amazed audiences with images, later talkies impressed with sound, today we have 3D. As technology continues to evolve so too will film genres. Genres, while having some shared characteristics, also differ in terms of stylistic devices used. For instance, the dramatic film â€Å"The Notebook† effectively uses color to reinforce theme and has plausible performers as the two main protagonists. â€Å"The Notebook† directed by Nick Cassavetes in 2004 tells the story of a couple’sRead MoreThe Story of Herbert Ernest Bates The Beauty of the Dead.3198 Words   |  13 PagesInterpretation by Arkadiy Kurakin The story of Herbert Ernest Bates The Beauty of the Dead. The story is a unit of literary fiction. The author uses different expressive means and stylistic devices to show the reader the idea of the story, such as epithets, metaphor, similar, oxymoron, irony, hyperbola, understatement, etc. The protagonist of this story is Mr. Grimshaw. This is a complex character, reticent, gloomy. His surname is rather significant. The adjective â€Å"grim means harsh, merciless

Socrates Summary - 2196 Words

Accusations made against Socrates:†¨corrupting of youth, allowing them to question authority not respecting traditional gods introducing new gods He was ugly so people thought he was evil Socrates Life: 469BC- 399BC Born: 469 B.C. Birthplace: Athens, Greece Died: 399 B.C. (execution by poison) Best Known As: The great Greek philosopher who drank hemlock Socrates is the ancient Greek thinker who laid the early foundations for Western philosophical thought. His Socratic Method involved asking probing questions in a give-and-take which would eventually lead to the truth. Socrates was born in Athens and fought as a foot soldier in the Peloponnesian War with Sparta, but in later years became a devotee of philosophy and argument.†¦show more content†¦Corrupting the youth I believe was the charge. Socrates was put to death after Athens was released and he was ACCUSED of impiety and professing falsehood to the youth, corrupting them and making appear the worst cause as being the best. And, to speak truly, he wasn t an atheist at all, though he did not conceived the divine as they did; this, he even established it logically and prove Meletus to have falsely accused him. But, in his usual manner, he did not bother about flattering the assembly as the others did, even speaking of them as being ignorant and declaring that the right judgement should be that of sending him where they send their helpful and older men, to be certain that he can continue to reflect and help the Athenians without having also to bother about food or the like. They reacted to his speech very fiercely and violently; they condemn him to death, for the humiliation he brought them so often and the words he held and that they couldn t refute. According to Plato s Apology, Socrates life as the gadfly of Athens began when his friend Chaerephon asked the oracle at Delphi if anyone was wiser than Socrates; the Oracle responded that none was wiser. Socrates believed that what the Oracle had said was a paradox, because he believed he possessed no wisdom whatsoever. He proceeded to test the riddle by approaching men considered wise by the people ofShow MoreRelatedA Summary On Socrates s Apology1332 Words   |  6 Pagespolitical opposition, is a difficult task to take, but the elusive Socrates boldly undertook this endeavor. In Plato’s Apology, he recalls the daring defence of the principles of truth that Socrates took against all odds. Plato’s recollections, much like the trial of Socrates at the time, has sparked numerous debates amongst scholars who seek to understand the events of the trial more deeply. One such debate has centered on what Socrates meant when he said his speech was nothing more than words sp okenRead MoreSummary : Glaucon And Socrates1670 Words   |  7 PagesRoberto Serrano Dr. Richard Polt Philosophy October 13, 2014 Essay Assignment #1: Glaucon and Socrates In Republic, Glaucon proposes a thought experiment to prove that people naturally tend to be unjust. Glaucon introduces the Ring of Gyges, which serves the power of invisibility to whoever is wearing the ring; allowing them to do anything they want and they wouldn’t be held responsible for their actions they might have provoked. Glaucon argues that injustice is being preferred rather than justiceRead MoreEssay about How Greek Philosophers Affect our Learning Today1403 Words   |  6 PagesTable of Contents A. Plan of Investigation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 B. Summary of Investigation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 C. Evaluation of Sources†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...3 D. Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 E. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 F. Works Cited†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..6 A. Plan of Investigation: The topic, Greek Philosophers, could be a very broad topic to write a research paper on. However, the plan of action, which will occur to createRead MoreWhat Role Did Socrates Play in Ancient Greece?1494 Words   |  6 Pages| What Role Did Socrates Play in Ancient Greece? | Natalia Gonzalez | | Mr. Pellegrini, 2A | 3/24/2010 | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] | What Role Did Socrates Play in Ancient Greece? In the leading city of Athens 2,500 years ago during the Golden Age, a peculiar philosopher was born intoRead MorePlatos Apology, Summary, Main Characters750 Words   |  3 PagesSocrates - The protagonist of The Apology, as well as all of Plato s other dialogues. Socrates seems to be a very simple man, not having many material possessions and speaking in a plain, conversational manner. However, this seeming plainness is all a part of the ironic characteristic of Socrates method. Professing his own ignorance, he engages in conversation with someone claiming to be an expert, usually in ethical matters. By asking simple questions, Socrates gradually reveals that his interlocutorRead MoreEssay about Socrates736 Words   |  3 Pagesis a credo which we seemingly impose upon Socrates looking back upon his life. The philosopher Socrates is a commonly known inquisitive character, and is mainly known of because of his trial in 399 B.C.E. (2) But was Socrates really everything we know him as today? Or have the lines between the real Socrates and the Socrates of Aristophanes, Plato and Xenophon been so blurred that we do not know who the real man is. When one initially learns of Socrates through Plato one gets an upstanding view ofRead MoreApology of Socrates Summart924 Words   |  4 PagesSummary Platos The Apology is an account of the speech Socrates makes at the trial in which he is charged with not recognizing the gods recognized by the state, inventing new deities, and corrupting the youth of Athens. Socrates speech, however, is by no means an apology in our modern understanding of the word. The name of the dialogue derives from the Greek apologia, which translates as a defense, or a speech made in defense. Thus, in The Apology, Socrates attempts to defend himself andRead MoreThe Apology: The Understanding of the Soul in Life and Death Essay1735 Words   |  7 Pagesbrief synopsis of each major theme, with an analysis and my opinion following, and ending with the question of Socrates own death. Firstly, Plato introduces the important concept that it is far worse for one to do wrong than to suffer wrongdoing. Socrates, refusing to be harmed by Meletus, believes that â€Å"it is not allowed that a good man be injured by a worse† (pg. 41). Despite Socrates impending death or banishment, he does not think that these are the worst possible situations and still goesRead MorePhilosophy Essay1433 Words   |  6 Pagesthis paper, I will demonstrate how Socrates, Hume and Aristotle, three well known philosophers, would explain how I acquired this knowledge in relation to the principles of right and wrong. Socrates is the first philosopher, I will discuss. Since Socrates did not write anything down, Socrates thinking is told through his student, Plato, who wrote his teachers thoughts. Socrates is an idealist who believes that things are in Read MorePlato Is One Of The Greatest And Well Known Philosophers1388 Words   |  6 Pages Plato is one of the greatest and well known philosophers of all time. Born around 428 BC, Plato grew up in Greece learning from Socrates, another well known philosopher. Later in life, Plato taught Aristotle who was also a well known philosopher. His works of writing and thoughts about life have significantly impacted the Western culture in numerous ways. In selected readings of Plato, he seems to place importance on wisdom, and how to attain wisdom. Plato argues that in order to attain pure knowledge

Concept of Sustainable Tourism-Free-Samples-Myassignmenthelp.com

Question: Discuss about the Sustainable Tourism and Well- Being of Destination Community. Answer: Introduction: The following paper is going to illustrate the concept of sustainable tourism and the strategies pertaining to the development and growth of community tourisms. A growing number of research works on sustainable tourism and community based tourism has provided help to the literature understand the basic criteria of such. The growing milieu of the sustainable tourism has been assisting the entire concept of the entire frame work to be effectively understandable in terms of creating the scope of further study. Sustainable tourism is oriented to longer term however community based tourism is somehow oriented with shorter term (Kim Jamal, 2015). Progress towards the achievement of sustainability has remained quite profound a path. In this context, the concept of destination community needs to be comprehended. Tourism plays an important role in determining the economic development of a nation. Twenty first century has undergone several changes in terms of creating a major scope of economi c development. Destination community involves the process of effective understanding of the cultural and lingual dignity of the local community pertaining to the effective understanding of the cultural conceptualization of the entire perspective of the people Providing dignity and ensuring preservation of the local communities involves the task of destination community build-up as a matter of fact, the culture of community is considered to be a driving force to the acceptance of cultural tourism (Ruhanen, 2013). According to WTTC (The World Travel Tourism Council), tourism can be considered to be the driver of economic growth, inclusive development and environmental sustainability. According to Moscardo (2012), it has remained superficial on the specific address of the well being. For instance, whose well being is ensured by the mode of tourism is not at all cleared. Many of the researchers walked on the socio cultural impacts however there have been certain gaps like the procedure practicing Sustainable Tourism and the development of destination communities ethnographic differences has has been the main hindrance behind the development of destination communities this is how the literature review would be looking into the fact that tourism and sustainability needs to be developed through ascertain understanding of how the communities are approached by tourism groups and the authorities economic impacts of tourism up on the communities supposed to be the followings financial capital on the other hand the environmental impacts of tourism are environmental impacts on natural capital and built capital where is social cultural impacts are cultural capital human capital and political capital since tourism and community well being is approached by many of the scholars the gap needs to be identified with effectiveness financial capital can be defined as the assets related to money various natural capital relates to the assets associated with environment and ecosystem build capital highly imperative in the case of sustainability capital can be termed as the traditions a way of life knowing an activities related to art and capital (Bramwell, 2015). The purpose of this paper is to provide an overall idea pertaining to the works that have already been done on the basis of community well being. The broader purpose is to provide a thesis intending to minimize the risk factors that might lead the local communities in danger. Another objective of this literature review is to provide a profound concept pertaining to the impact of tourism within the destination communities so as to create a strong bonding between the tourism and social capital in destination in Singapore (WTTC, 2013). Sustainability and Capital Approach: The term sustainable development has remained under thorough discussion in tourism sector because this is such development with high potential that most of the business needs are fulfilled without costing much of the sectors (Jamal Camargo, 2014). Destination tourism does not only provide ample scope to the development of national economy, but it also opens an extended hand to the local communities. This does not only facilitate the local community to enjoy the flowing economic revenue through thorough sales of the culture, living style and art but it also provides them with ample opportunity to demonstrate their living culture to the tourists (Woolcock, 1998). Cultural tourism has been facilitating most of the local communities with the effective revenue process. In recent time many of the empirical studies have been followed up that has been taken into certain consideration with the effective chances of the entire case. In order to comprehend the sustainability issues of tourism i n relation to destination community, the social exchange theory has been taken into consideration. With the help of this theory, it can be identified that the residents of an entire case pertaining to the effective criteria of the entire fact (Lee, 2013). According to social exchange theory, the residents of the community decide whether they want to become dependent on or independent pertaining to the benefits and cost of tourism in their destination. Many of the residents choose to become independent and many become dependent on the tourism department (WTTC, 2013). As a matter of fact, the dependent residents have a steady flow of cost and benefit ratio that help them concretize their future consideration of the development of the place. It is the obligation of both the tourists and the tour organizers to provide ample space for the community residents so that they can practice their best business in the locality. Based on the theories this has to be taken into certain consideratio n fact in regards to basic conceptualization of the subject (Pawar, 2006). On the basis of the theory, if the hosting residents identify the fact that they are about to be benefited from the exchange without incurring much cost for the service provision to the tourists, the process of exchange development can be incurred with the help of different understanding of the economic flow. Through many of the empirical studies it has been taken into certain consideration pertaining to the effective understanding of the fact that in most of the cases there has been a formulation of theories into practical implementation (Bramwell ET AL., 2015). Twenty first century has undergone several changes in terms of creating a major scope of economic development. Destination community involves the process of effective understanding of the cultural and lingual dignity of the local community pertaining to the effective understanding of the cultural conceptualization of the entire perspective of the peo ple Providing dignity and ensuring preservation of the local communities involves the task of destination community build-up as a matter of fact, this has to be taken into certain consideration pertaining to the effective culture of the local community. According to WTTC (The World Travel Tourism Council), tourism can be considered to be the driver of economic growth, inclusive development and environmental sustainability. According to Moscardo (2012), it has remained superficial on the specific address of the well being. For instance, whose well being is ensured by the mode of tourism is not at all cleared. The broader purpose is to provide a thesis intending to minimize the risk factors that might lead the local communities in danger (Spilanis Vayanni, 2014). Another objective of this literature review is to provide a profound concept pertaining to the impact of tourism within the destination communities so as to create a strong bonding between the tourism and social capital in destination in Singapore. The Factors: According to Murphy and Price, tourism and sustainable development has direct impact upon destination community. The impacts can be categorized into three sections- economic, environmental and socio cultural understandings. It has often been observed that insufficient attention has been paid to the economic category and development of the destination communities (Kim Jamal, 2015). A certain gap has been found which actually forced into the effective consideration of the entire issue. There have been two main reasons behind the identification of such gap-. Many of the researchers walked on the socio cultural impacts however there have been certain gaps like the procedure practicing Sustainable Tourism and the development of destination communities ethnographic differences has has been the main hindrance behind the development of destination communities this is how the literature review would be looking into the fact that tourism and sustainability needs to be developed through ascertain understanding of how the communities are approached by tourism groups and the authorities economic impacts of tourism up on the communities supposed to be the followings financial capital on the other hand the environmental impacts of tourism r environmental impacts on natural capital and built capital where is social cultural impacts are cultural capital human capital and political capital since tourism and community well being is approached by many of the scholars the gap needs to be identified with effectiveness financial capital can be defined as th e assets related to money various natural capital can be defined as the assets associated with environment and ecosystem build capital highly imperative in the case of sustainability capital can be defined as the traditions a way of life knowing an activities related to art and capital (Pawar, 2016). The particular discussion related to the impact of tourism literature so slight Upon A few challenges towards developing structural frameworks in order to understand how different tourism development processes contribute towards particular social culture impact (Pawar, 2016). An option which has independently emerged in both service of resident perception related to tourism impact and ethnographic approaches for the purpose of addressing the challenge is related to the examination of ways in which different capital identified as affected by tourism (Bramwell 2015). Flores framework have been applied by number of papers related to tourism impact of community well being and the Hemant related to the community of destinations well being rests upon different forms of capital. The work of dash has been expanded by the community well being single so that various different forms of capital can be identified and defined. It has been proposed by the Framework that well being of the community is consisted of seven related and overlapping forms of capital including: Natural capital including amenities, resources and assets available and the ecosystem and natural environment for the support of the community. Financial capital including resources available for investment and monetary assets in the community. Built capital, this kind of capital includes physical infrastructure through which various community activities are allowed. Cultural capital which includes way of life traditions rituals arts and languages this provide support to community identities and values. Human capital which includes assets, skills, capabilities, knowledge, experiences and connections of the community members. Political capital which includes ability of the community influence and access, decisions and powers. Social capital which includes relationship and networks built on reciprocity and trust connecting the community with people and places and connecting the people to the community. Tourism and social capital The focus of the paper is onthe study which has been guided along with tourism and social capital. Resulting out of a significant number of literature available across multiple disciplines having the objective to explain and define organization of social capital A considerable debate about its definition still exist. The definition as provided by Pawars (2016) included description from Woolcock (2015) identified the most common elements of the definition include cooperation, relationship, networks, collective action, social interaction, trust and shared norms. These elements apparently provide the working definition of social capital to significant criticism has been provided against elements. There is serious confusion over what social capital is and what its actual use as provided by Dash is. Secondly the structure and mechanism which allows the development of social capital is often confused with what actually social capital is (WTTC 2013). Thus it is necessary to identify the dif ference between the dimension of social capital and the structure that allows social capital to be created along with the outcomes which can be derived from its uses. In relation to the current study at community level social capital was defined as reciprocity trust shared values obligation cohesiveness of social relationship between community and social identity. Access to support and resources is provided by social capital to the members of the community to pursue different goals deriving it from networks both informal and formal and both outside and within the community References: Bramwell, B. (2015). Theoretical activity in sustainable tourism research.Annals of Tourism Research,54, 204-218. Bramwell, B., Higham, J., Lane, B., Miller, G. (2016). Advocacy or neutrality? Disseminating research findings and driving change toward sustainable tourism in a fast changing world. Cohen, S. A., Higham, J. E., Peeters, P., Gssling, S. (2014). Why tourism mobility behaviours must change.Understanding and governing sustainable tourism mobility: Psychological and behavioural approaches, 1-12. Cohen, S. A., Higham, J. E., Stefan, G., Peeters, P. (Eds.). (2014).Understanding and governing sustainable tourism mobility: Psychological and behavioural approaches(Vol. 43). Routledge. Jamal, T., Camargo, B. A. (2014). Sustainable tourism, justice and an ethic of care: Toward the just destination.Journal of Sustainable Tourism,22(1), 11-30. Kim, S., Jamal, T. (2015). The co-evolution of rural tourism and sustainable rural development in Hongdong, Korea: complexity, conflict and local response.Journal of Sustainable Tourism,23(8-9), 1363-1385. Lee, T. H. (2013). Influence analysis of community resident support for sustainable tourism development.Tourism management,34, 37-46. Lee, T. H. (2013). Influence analysis of community resident support for sustainable tourism development.Tourism management,34, 37-46. Melissen, F., Koens, K. (2016). Adding researchers' behaviour to the research agenda: bridging the sciencepolicy gap in sustainable tourism mobility.Journal of Sustainable Tourism,24(3), 335-349. Pawar, M. (2016). Social capital? Social Science Journal, 43(2), 211-226. Ruhanen, L. (2013). Local government: facilitator or inhibitor of sustainable tourism development?.Journal of Sustainable Tourism,21(1), 80-98. Spilanis, I., Vayanni, H. (2014). Sustainable tourism: utopia or necessity? The role of new forms of tourism in the Aegean Islands. Urry, J. (2009). Sociology and climate change.The Sociological Review,57(s2), 84-100. Woolcock, M. (1998). Social capital and economic development: Toward a theoretical synthesis and policy framework. Theory and Society, 27, 151-208. WTTC (2013). Our mission. Retrieved March 17th, 2013 from https://www.wttc.org/ourmission

St. Anselms God Necessarily Exists Essays - Philosophy Of Religion

St. Anselm's God Necessarily Exists Throughout history It has been man kinds quest to find a proof of the existence of God. Even today, religious archeologist, plunder the Earth, looking for Noah's Ark, The Ark of the Covenant, or the site Jesus Christ was thought to have been buried. These men and women are searching for artifacts to prove the existence of God to people who believe there is no God. Many people, however, do not need artifacts to prove God's existence, they have faith, and like St. Anselm of Canterbury, believe that God is the greatest of all conceivable things, nothing else can be thought to exist greater than God. St. Anselm states that he wants to find a proof of God, not because he does not believe in God, but because he believes in God, he wants proof of his belief. This means he is not searching for proof for his own sake, for he already believes God exists, he is searching for proof for his belief's sake. He believes he was put on Earth to find God, and he has not yet accomplished what he is searching for. Knowing this, St. Anselm sets up an ontological argument to prove the existence of God. First of all, to fully understand this perplexing argument, you must strongly believe the definition of God St. Anselm gives, which is as followed: God is something that which nothing greater can be conceived. This means that no one can think of anything that is greater than God. Even if a person does not believe that God exists, as long as the person believes this definition of God, St. Anselm can prove the existence of God. The second idea you must believe, in order to fully understand the argument, is, it is greater to exist than not to exist. Next, St. Anselm describes two kinds of existence: existence in the mind, and existence in reality. Existence in reality is very easy to believe. If you can touch, see, smell, hear, or taste something, in reality it exists. Existence in the mind is harder to understand for some, because many people only believe what they see. St. Anselm gives a beautiful illustration of how he can prove that something can exist in the mind, and also in reality. He gives us the example of a painter, before the painter paints a picture, in his mind he has an understanding of what the painting will look like. After the painter has made the painting, the painter will believe it exists in his mind, for he had the vision of the painting before he performed it, and in reality, because now he can see the painting with his own eyes. Now, St .Anselm has proven two things: God is that which nothing greater can be conceived, and it is greater to exist than not exist. Given you already know that something can exist in the mind as well as in reality, you are now fully ready to understand St. Anselm's ontological argument. Which is as follows: God is by definition the greatest being possible. A being who fails to exist is less perfect than a being who exists. Therefore, God must exist, necessarily. If a being failed to exist, the being would be, that than which nothing greater cannot be conceived. Since God is a being that than which nothing greater can be conceived, God must exist not only in your mind, or understanding, but also in reality. Therefore God exists. Now then, anyone who truly believes the definition of God can still say God does not exist in their mind. However, in reality, the person who truly understands this ontological Argument cannot deny the existence of God. For God is that than which nothing greater can be conceived. After St. Anselm first interpreted this ontological argument, it was no surprise to that some one would say that his argument was flawed. Gaunilo was a monk in the church along with St. Anselm. Gaunilo believed that you could set up this argument with anything, as long as it was by definition perfect, and make it seem to exist. The example Gaunilo gives is an argument of the perfect island. Gaunilo says that there is a lost

Gender in the workplace essays

Gender in the workplace essays Gender Discrimination in the Work Place Is it fair that men make more money than women do, even though they both have the same qualifications? Is it fair that women are less likely than men to get promoted are? Is it fair that women start at lower positions in the work place than men do? Discrimination in the work place is hindering gender relations in todays modern society. Women are getting fed up with always being treated unfairly by the employers. They feel that employers should base their decision on who can do the better job, not who is the male and who is the female. Hiring, promotion, and salaries are the three main factors that separate the men from the women in the work place. In hiring, men are much more likely to get a job than women are. Although in the last 10 to 15 years, women have gradually closed the gaps. In 1974, 14 to 25% of women earned bachelor degrees in computer and mathematical science. While in 1989, the women that earned the same degrees were 33 to 37% of the graduates. (Frenkel, 1990) Now, because the percentage of bachelor degrees has increased during that period, you would think that the hiring increase would be the same. Well, the hiring of women has only increased about 5%. So, are employers really looking for who gets hired with what degree or is it irrelevant? I feel that for the most part, employers do look at the accomplishments of a future employee, regardless of gender. In the past, that might have been different, but today, an employer would hire a more highly skilled women worker, than an average male worker. I think employers have a sort of obligation to hire the women. The companies sometimes feel that if they dont hire enough women, a discrimination suit could arise and that would hurt not only the company financially, but their reputation as well. In almost every industry, women occupy a very small proportion of the higher-level positions. For example, ...

Research Paper on The Effect of Dark Cola and Clear Cola on essays

Research Paper on The Effect of Dark Cola and Clear Cola on essays The first way that food decays is Putrefaction. In this way, it is when biological decomposing of organic matter, with ill-smelling and tasting products. In this type of decomposition there is no oxygen present. The first step to the Putrefaction, a type of decomposition, is the material is decomposed into a material called strata. It separates into air, water, and Earth. With in the layers of things which involves the mastery of the mineral in the process of decomposition. The second way of decomposition is Fermentation. Fermentation is defined at an energy yielding process whereby organic molecules serve as both electron donors and electron accepters. Fermentation occurs when chemical changes in organic substances are produced by the action of enzymes. The other general definition is all chemical reactions of physiological importance, and scientists today often restrict the term to the action of specific enzymes. These enzymes are called ferments; they are produced by minute organisms such as molds, bacteria, and yeasts. For example, lactose, a ferment produced by bacteria, usually found in milk, causes the milk to sour by changing lactose (sugar milk) into lactic acid. The molecule being metabolized does not have all its potential energy extracted from it. In other words, it is not completely oxidized. The micro flora is a place where they check for different types of decomposition around farm animals to see exactly how harmful it is. Here are some of the results they got from it about decomposition. For the fermentation process occurs in a lagoon, the micro flora environment must be conducive to a fermentative culture. It is possible to change that micro flora environment with the introduction of a selected group of natural micro organisms into the lagoon. With the fermentation process, riddance or elimination of odor is possible because the by-products of the fermentative culture are carbon dioxide and water, which are enviro...

STEWARTSHCES Essay Example | Topics and Well Written Essays - 750 words

STEWARTSHCES - Essay Example Within 1 day, personnel within the relevant departments must participate optimally in establishing the relationship between existing promotional techniques and corresponding sales revenue generated. Upon linking promotional technique with resultant sales revenue, the next step involves evaluating cost of each promotion strategy. Each technique possesses unique advantages and disadvantages. On the second day, cost of direct mailing or in-store signs must be harmonized with budgeted resources. A meeting with all store managers should be held within 2 weeks. After analyzing effectiveness of promotional techniques and their corresponding costs, information gained will be useful in making objective marketing decisions. The president will use this information in influencing the manager’s perspective on advertisement. Upon completion of the meeting, each manager will present his or her opinion on challenges likely to emanate from the new marketing policies. Opinions from individual managers will be analyzed and addressed accordingly, like by increasing monetary allocation to a certain manager’s area. Some managers and buyers may become uncomfortable with adopted promotional measures. For example, disparity in consumers’ age characteristics may not allow implementation of social media marketing in all markets. Therefore, appropriate adjustments will be made in order to optimize promotional technique used in every market segment. Stewart Shoes is currently doing well in terms of sales. Since its establishment in 1953, this company has expanded because it adopted effective business models. However, business environments keep changing; hence necessitating adjustment of operation protocols. Adjustment of traditional business framework usually creates conflict between stakeholders. Currently, managers from various departments have diverse opinions on the value of money used in advertisement and

Feminism in Literature Essay Example | Topics and Well Written Essays - 2250 words

Feminism in Literature - Essay Example Men had more rights, and it seemed to be the most natural thing. The term "feminism" generally meant "the qualities of females during the mid-1800s. (Sally Haslanger; Topics in Feminism, Stanford Encyclopedia of Philosophy) But in a way, it sort of distinguished women from men and may have led some women to start comparing the rights and roles attributed to both. After the First International Women's Conference in Paris in 1892, the term "feminism" came to mean "the belief in and advocacy of equal rights for women based on the idea of the equality of the sexes." (Sally Haslanger; Topics in Feminism, Stanford Encyclopedia of Philosophy) "On the wave model, the struggle to achieve basic political rights during the period from the mid-19th century until the passage of the Nineteenth Amendment in 1920 counts as 'First Wave' feminism. Feminism waned between the two world wars, to be 'revived' in the late 1960s and early 1970s as 'Second Wave' feminism. In this second wave, feminists pushed beyond the early quest for political rights to fight for greater equality across the board, e.g., in education, the workplace, and at home. More recent transformations of feminism have resulted in a 'Third Wave'. Third Wave feminists often critique Second Wave feminism for its lack of attention to the difference among women due to race, ethnicity, class, nationality, religion, and emphasize 'identity' as a site of gender struggle." (Sally Haslanger; Topics in Feminism, Stanford Encyclopedia of Philosophy) No doubt, feminism was meant to be founded and rallied for by women - it was just a question of which age in the history of the world it was destined to finally be started. No doubt, women were destined to know there is more to life that what it had to offer them during the dark ages when the world was mostly the men's world. A.2 The Major Issues and Concerns of Feminism There have been many published definitions of feminism, and there have been varying causes that feminism, as represented by different groups of women, has lobbied for. One general statement about feminism goes as follows: "Feminism is both an intellectual commitment and a political movement that seeks justice for women and the end of sexism in all forms." (Sally Haslanger; Topics in Feminism, Stanford Encyclopedia of Philosophy) Justice for women, though, cannot always be easily determined - because women do not always compose one unified and solid group. This is because of the many varieties and differences that can be used as divisions - this can be both good and bad. When done in a logical and organized way that is accepted by everybody as binding and fair, then the further formation of small groups within the whole all-encompassing group would have meant strength in terms of unity and solidarity in the face of many issues and problems of the society. Feminism may be deemed as simply protecting the interests of women or fighting for their equal rights with men. "However, there are many different kinds of feminism. Feminists disagree about what feminism consists in, and what exactly ought to be done about it; they disagree about what it means to be a woman or a man and

A personalised induction will always be more affective Essay Example for Free

A personalised induction will always be more affective Essay A personalised induction will always be more affective Discuss. Base your answers on theoretical concepts and techniques presented in class This essay will assess the usefulness of personalised inductions in hpnotherapy sessions. As well as taking a look at when a personalised screed is not needed and the many ways there are to assess which style of screed will be most affective. The main body of this essay will focus on the evidence both for and agisnt a personlised screed and attempt to provide a conhertent argument with which the reader can make up their own mind. A hypnotic intuction is the tool used by hypnotherypists in order to aid their clients in achieveing a trance state, it is known that this is harder for some clients to achieve then others, it is generaly accepted that some clients find it almost impossible to reach a trance state through hypnosis (Boys and Karle 2010), the majority of clients are however able to achieve light trance states and deeper. The simple fact that some clients find it easier to achieve hypnosis then other highlights the potential need for personalised inductions, every body is different, we all have different likes and dislikes, personalities and indeed life experiences that make us more responsive to different ques. When in a session with a client the words we use to produce a trance state are vary importent, more so then in a regular conversation, this is due to the fact that the client generally has their eyes closed and is therefore cut off from a great deal of the everyday comunication ques that aid in understanding each other. Body language is considered to make up 55% of human comunication with tone and volume making up 38% and words come in last making up just 7% of comunication. With words making up such a small percentage of how we comunicate with each other, the need for a personalised induction could be seen as vital, a way of taloring the words used so they have more meaning to the client and therefore much more impact. Two of the main types of induction are authoritarian and permissive, they are both vary different and have been shown to be effective in vary different situations with various clients. The authoritarian approch is vary direct and to the point, with the hypnotist playing the role of the authority figure, (Hadley and Staudacher 1996), it is believed that clients that respond best to this style are the ones that respone well to authroity figures in real life, people with a scientific backgrouds tend to respond  well, this style is effective on conditions such as anaxity, it is believed that problems such as this are often caused by an authortain figure in childhood and therefore need another authoratians figure in order to relieve the problem. On the other hand submissive styles tend to invovle the client and therpist as equals, a softer voice is often used and suggestion are offered rather then comands. The use of more guided imagery allows these inductions to be further personlised to suit the clients needs. more imaginative clients respond well to this style and it is perticulary valuabl in aiding clients that wish to achieve certain goals. The fact that these tw o different styles of inducton have been seen to be more affective on different clients and in different situations is strong eviedence for the need for personalised induction. The age of the client also affects which type of style that is used, it could be arued that children, who reach a peak point of suggestablity at around the age of ten(Boys and Karle 2001) may be more responsive to a permissive style due to the fact that choldren tend to be more imaginative then older clients. At the other end of the spectrum suggestablity declines with age so a more authertrian style may be more effective with an older client, it may also be in part to the fact that socialty was different when an older client was growing up with more importence and respect given to people with power and i higher inclination toward conformity (milgram, 1963). A futher way in which it has been therorised to personalise screeds is to use words that are assoiated with the clients modality. There are three main modalities, kinaesthetic, visual and autitory. Kinaesthetic clients are often vary in tune with their feelings and indeed the feelings of others, they enjoy phyical activity and fo r the purposes of hypnotic induction respond better to words that decribe feelings and touching things. It has been observered that poeple with this modality will show a prefence for texture and temperature words. Visual clients tend to be vary imaginative and have a tendency to daydream, they are more concerned with how things look, and for the purposes of hypnotic induction find it easier to visualise things. They use a lot of colour references. Lasty autitory clients are vary in tune with music and speech, anything that can be listened to, they tend to respond to words that relate to music and speech, such as listen and harmony. personalising introductions to suit modalities is a vital tool in aiding clients in their journey into  hypnotic trance, the use of words that relate to the clients primary modality enable them to feel more safe and in control and allow them to more easiely facilitate themsevles in their session, purly due to the fact that the words choosen are ones they relate to more strongly. this is again strong eviendence for the need and power of personalised inductions. However it will now be considered if a personalised induction is always needed or fact sometimes not poss ible. The type of suggestion used is also a way of personalising a screed in order to suit a client. the are two types of suggestion available, the direct suggestion, which is short and too the point and given as more of a comand. This type of suggestion works better with the above mentioned authoritarian induction due to the fact that in these inducton the therpist is seen more as the authority figure and the client is more likley to respond possitivly by doing what the therpist asks. Indirct suggestion are more symbolic and are more suited for the more imagintive clients, they have been found to be vary usefull when resistence is present as they have a way of seeping into the subcousous symbolically, which the subcounsous responds vary well to. One of the most obvious instences when a less personalised induction is needed is during group therapy. this is not desirable for numerous reasons. As we discussed before everybody is different so what may be effective for one client may leave ano ther less then impressed and unable to achieve a satifacory trance state. In these instences a more general induction is required. inductions that are aimed at changing a habbit, such as quit smoking indutions are also more often then not best if they are not personaliesd, this could be due to the fact that changing a habbit is vary differcult work that may require a vary deep trance and often an authorative induction. Another time when a personlised induction is not needed would be for the purposes of hypnosis cds and Tv shows, again this is due to the fact that the hypnotheripist has no contact with the client and is therefore unable to construct a induction that is personalised for them. in the case of TV shows the hypnotist is talking to thousands of people at once, this brings about a need to create an induction that is extreamly general so as to hypnotise the most members of the audience at once. However it could be considered that a kineasthetic induction could be used as this is the modality that the majorty of people have a perference towards, and may well lead to a deeper trance for people  with this modality. is it better to spread word of mouth and gain popularity and notariatly though sucessfully hypnoting more people lightly or less people more sucessfully. There are also a number of induction available in which no verbal comunication are used. these so called non verble hypnotic in duction involve enabling the client into an hypnotic trance through the use of a seris of progressivly changes in posture, with the hypnotherapist moving around the room in front of the client. In order to bring the client back up from this trance the movements are simply reversed, many people claim that these types of inductions are quite effective. it is clear that the used of inductions such as these would not need to be personalised as no words are used, although the positions may need to be altered and it is possible that with certain clients that have a tendenciy to be less suggestable a longer seires of postures may be needed in order to achieve the desired level of trance. this type of induction may be vary usefull when dealing with clients that are hard of hearing or indeed deaf. However it must be considered that this induction could be more affective with clients that are more inclined to the visual modaltiy, and in such the cases the use of a non verble induction could be how the therapist has personalised the induction to suit the clients needs in order to achieve the best state possible in order to faciltate the clients goal. It should be noted that this is always the main aim of hypnotic induction, so the client recieves the best therapy the therpist can offer. In many of the stage shows and TV programs that featur e hypnosis the use of non verble hypnosis is often shown. This is often due to the fact that the perticipants have already been vetted and shown to be highly suggestive, so again this use of non verbal hypnosis could be used highly effectively with suggestable clients. It has become clear that the use of personalised inductions is vast and far reaching. It is also clear that in many cases the use of an induction that has been designed to cater for the clients personality, age, stage in treatment, modality and affliction is indeed a vary important and valuable tool in therapy and can aid in the depth of trance, enjoyment of hypnosis session and overall outcome. However on the other hand it can not be denined that this is not alway needed or indeed possible, group therpy sessions, treatment for addictions and pre recorded hypnotherpy sessions all benifit from a more general induction, however it should be pointed out that the  need for a more general induction is not due to the fact that this type of induction is more affective, more due to the fact that it is not plusable to hypnotise so many different people using a personalised induction at one time. In fact in many cases it could be argued that personalised induction may be more affective, on the flip side the use of group therapy has also been shown to be a valuable tool in the recovery of many disorders, which is more benifial, the personalised induction or the good consil that can be achieved with a group of people with similar problems as your own. It would also be important to note that at the start of a therapists career there will most likly be a perfence of the therapist towards a ccertian a style of induction, this may mean that they use a style that is less personalised and not nessacellaly the best for the client, however confidence is key with hypnotic induction so although the therapist should always indevour to use the best induction it may be more benifial for them to use the style they are most comfortable with. In conclution a personalised induction is the more affective choice in a wide range of cases, particalary in cases when therapy is likey to be more lengthy. however there are indeed times when a more generalised induction is the most effective route. it should be highlighted that both personalised and general inductions are a choice that is made by the client with the intention of delivering the best therapy possible, in this way even a decision to use a general induction could be considered a personalised chioce due to the fact that this is the route that the therapist deems best to take. In short a personalised induction is the most effective method in the vast majority of cases, however there are instences when this is not the case.

Shooting An Elephant Essay -- essays research papers

The story that my evaluation will be based on is Shooting an Elephant written in 1936. The author George Orwell was born in 1903 in India to a British officer raised in England. He attended Eton College, which introduced him to England’s middle and upper classes. He was denied a scholarship, which led him to become a police officer for the Indian Imperial in 1922. He served in Burma until resigning in 1927 due to the lack of respect for the justice of British Imperialism in Burma and India. He was now determined to become a writer, so at the brink of poverty he began to pay close attention to social outcasts and laborers. This led him to write Down and Out in Paris and London (1933) during the Spanish Civil War. He embodied his hate for totalitarian system in his book Animal Farm (1945). George Orwell fell to the disease of tuberculosis at forty-seven, but not before he released many works. He wrote six novels, three documentary works, over seven hundred reviews and newspaper articles, and a volume of essays (1149). This particular story was very interesting and found it to hold a lot of truth. Shooting an Elephant is about an English man that was a police officer in Burman, who was hated for his race and felt it almost impossible to do his job. He had to deal with a lot of hatred and disrespect, but yet he was expected to do what the town’s people asked of him when they asked. When the elephant got loose the first person the sub-inspector at the opposite end of the town called was the main character, who was to be nameless throughout the entire story. He wanted him to go do something about the loose elephant because the mahout (the keeper and driver of an elephant) was away and no one else could handle a situation such as this. The main character grabbed his 44 rifle and set out to find the elephant. The purpose of the gun was not to kill the elephant but to just scare it with the noise. Little did the officer know the act of grabbing the gun to just scare the elephant would lead to its demise. On the way to find the elephant the officer learned it had destroyed a garden, a bamboo hut, devoured some stock and had trampled a cow. As the officer went further on he found that the elephant had killed a townsman just minutes before. Now thinking that the elephant could be dangerous he asked for a larger and more powerful rifle. He only wanted the bigger gun in... ...t; I had done it solely to avoid looking a fool" (685). This made me feel that he had no real remorse for the killing and that his reputation was winning out over his very own conscious. This story did fit into this particular section very well because of the portrayal of the cultural and identity aspects of life. The officer is forced to deal with and question his identity by the feelings he has when finds and kills the elephant. The culture is represented by the "coolie, yellow faces, and Buddhist" (680-685). It also fits very well with the author’s feelings on imperialism, because the main character states that he feels that it is an evil thing (680). In all consideration I understood why the author had to describe the slaughter of the elephant in such detail. It added to the effectiveness of the story by painting a very clear picture that the actions of the officer were wrong. His point would not have been taken so seriously if he just stated that the el ephant died after many shots or in any other basic way. Overall I did enjoy the message very much and felt that it fit into the section very well, but I did not care for the way the author displayed the message.

Trade Secrets

Case study LG Display workers charged with stealing Samsung OLED  secrets Executive summary This report is related to confidentiality argument for the protection of trade secrets. The report investigates the conflict between Samsung and LG. Samsung claims that LG stole its display technology and blame its own Samsung employees. Samsung accused eleven people, including six of its own employees of stealing its trade secrets and it claims that LG has stole its display technology. IntroductionTrade secrets are any confidential business information which provides an enterprise a competitive edge. Trade secrets can be manufacturing or industrial secrets and commercial secrets. It can be in form of ingredients/chemical composition of a product or the details of a manufacturing process. Trade secrets are the information that is kept secret by the companies to give them an advantage over their competitors. History and background Samsung Group is a  South Korean  multinational   compan y.It was founded by  Lee Byung-chull  in 1938 as a trading company. Its headquarter is in Samsung Town,  Seoul Korea. It comprises numerous subsidiaries and affiliated businesses, most of them united under the  Samsung  brand, and are the largest South Korean  company. It is worldwide famous brand. According to the founder of Samsung Group, the meaning of the  word  Samsung is â€Å"tristar† or â€Å"three stars†. The word â€Å"three† represents something â€Å"big, numerous and powerful†; the â€Å"stars† mean  eternity. Samsung entered the electronics industry in the late 1960s. You can read also Thin Film Solar CellIn 1938,  Lee Byung-chull  who belongs to large landowning family founded  Samsung Sanghoe, a small trading company with forty employees located in Su-dong. It dealt in groceries produced in and around the city and produced its own noodles. After that Lee started sugar refinery and woolen mill. It was the largest ever in the country and the company took on the aspect of a major company. In 1948, the Hyosung group’s founder joined Samsung group and invested in a new company called Samsung Mulsan Gongsa or the Samsung Trading Corporation, ith the Samsung Group. The trading firm grew to become the present-day Samsung C&T Corporation. But after some years these two companies Samsung and Hyosung separated due to differences in management between them. In the late 1960s, Samsung Group entered into the electronics industry. It formed several electronics-related divisions, such as Samsung Electronics Devices Co. , Samsung Electro-Mechanics C o. , Samsung Corning Co. , and Samsung Semiconductor & Telecommunications Co. , and made the facility in  Suwon which lies about 30 km south of Seoul.Its first electronic product was a black-and-white television set. In 1980, Samsung entered the telecommunications hardware industry. Its early products were switchboards. Then it started to developed the telephone and fax manufacturing systems and became the centre of Samsung's mobile phone manufacturing which is one of the top mobile company in the world now. They have produced over 800 million mobile phones till now. Samsung diversified into many areas established Samsung as an industry  leader in a wide range of enterprises, moving into businesses such as insurance, securities, and retail..Samsung started to rise as an international corporation in the 1990s. Samsung became the largest producer of memory chips in the world in 1992, and is the world's second-largest chipmaker after  Intel. In 1995, it created its first  liqui d-crystal display  screen. Ten years later, Samsung grew to be the world's largest manufacturer of liquid-crystal display panels. Sony, which had not invested in large-size  TFT-LCDs, contacted Samsung to cooperate, and, in 2006,  S-LCD  was established as a joint venture between Samsung and Sony in order to provide a stable supply of LCD panels for both manufacturers.S-LCD  was owned by Samsung 51% share and Sony 49% share. As on 26 December 2011 it was announced that Samsung had acquired the stake of Sony in this joint venture. In the first quarter of 2012, Samsung Electronics became the  world's largest mobile phone maker  by unit sales, overtaking  Nokia, which had been the market leader since 1998. LG Corporation  is a South Korean  multinational  conglomerate corporation formed by Koo In-Hwoi in 1947. It is the fourth-largest company South Korea, after Samsung Group, Hyundai Motors Group and SK group.Its headquarters are situated in the LG Twin Towers bui lding in Seoul. LG is specialized in making  electronics, chemicals, and telecom products. The LG Group was a merger of two Korean companies, Lucky and GoldStar, from which the abbreviation of  LG  was derived. The current â€Å"Life's Good† slogan is a backronym. Before the corporate name change to  LG, household products were sold under the brand name ofLucky, while electronic products were sold under the brand name of  GoldStar  . In January 2009 LG was able to buy the domain nameLG. om, for a price reportedly to be more than $100 million, placing it among the companies who own their two letter brand's domain name. [7] In 1994 GoldStar gained sponsorship from The 3DO Company to make the first 3DO Interactive Multiplayer. In 1995, GoldStar was renamed LG Electronics, and acquired Zenith Electronics of the United States. LG Solar Energy is a subsidiary formed in 2007 to allow  LG Chem  to supply polysilicon to LG Electronics for production of solar cells. In 2008, LG took its first dive into the solar-panel manufacturing pool, as it announced a preliminary deal to form a joint venture with Conergy.Under the deal, set to be completed by year's end, LG would acquire a 75 percent stake in Conergy's Frankfurt solar-panel plant. LG has produced camcorders called ARTCAM and DSLRs. LG Electronics has about 75 subsidiaries worldwide with around 91,045 employees. LG Electronics owns  Zenith (subsidiary)  and controls 37. 9 percent of  LG Display. LG Electronics' products includes computers, television, mobie phones, home appliances and semiconductors like DRAM, SDRAM and flash memory. LG Electronics introduced their first  Internet TV  in 2007, originally branded as â€Å"NetCast Entertainment Access† devices.They later renamed the 2011 Internet TV's to â€Å"LG  Smart TV† when more  interactive television  features were added, that enables the audience to receive information from the Internet while at the same time watching conventional TV programming. include  computers,  televisions,  mobilephones,  home appliances  and  semiconductors  (DRAM,  SDRAM  andflash mem a http://bgr. com/2012/07/17/lg-display-samsung-oled-technology-theft/ http://www. samsung. com/uk/aboutsamsung/corporateprofile/history06. html Trade Secrets Case study LG Display workers charged with stealing Samsung OLED  secrets Executive summary This report is related to confidentiality argument for the protection of trade secrets. The report investigates the conflict between Samsung and LG. Samsung claims that LG stole its display technology and blame its own Samsung employees. Samsung accused eleven people, including six of its own employees of stealing its trade secrets and it claims that LG has stole its display technology. IntroductionTrade secrets are any confidential business information which provides an enterprise a competitive edge. Trade secrets can be manufacturing or industrial secrets and commercial secrets. It can be in form of ingredients/chemical composition of a product or the details of a manufacturing process. Trade secrets are the information that is kept secret by the companies to give them an advantage over their competitors. History and background Samsung Group is a  South Korean  multinational   compan y.It was founded by  Lee Byung-chull  in 1938 as a trading company. Its headquarter is in Samsung Town,  Seoul Korea. It comprises numerous subsidiaries and affiliated businesses, most of them united under the  Samsung  brand, and are the largest South Korean  company. It is worldwide famous brand. According to the founder of Samsung Group, the meaning of the  word  Samsung is â€Å"tristar† or â€Å"three stars†. The word â€Å"three† represents something â€Å"big, numerous and powerful†; the â€Å"stars† mean  eternity. Samsung entered the electronics industry in the late 1960s. You can read also Thin Film Solar CellIn 1938,  Lee Byung-chull  who belongs to large landowning family founded  Samsung Sanghoe, a small trading company with forty employees located in Su-dong. It dealt in groceries produced in and around the city and produced its own noodles. After that Lee started sugar refinery and woolen mill. It was the largest ever in the country and the company took on the aspect of a major company. In 1948, the Hyosung group’s founder joined Samsung group and invested in a new company called Samsung Mulsan Gongsa or the Samsung Trading Corporation, ith the Samsung Group. The trading firm grew to become the present-day Samsung C&T Corporation. But after some years these two companies Samsung and Hyosung separated due to differences in management between them. In the late 1960s, Samsung Group entered into the electronics industry. It formed several electronics-related divisions, such as Samsung Electronics Devices Co. , Samsung Electro-Mechanics C o. , Samsung Corning Co. , and Samsung Semiconductor & Telecommunications Co. , and made the facility in  Suwon which lies about 30 km south of Seoul.Its first electronic product was a black-and-white television set. In 1980, Samsung entered the telecommunications hardware industry. Its early products were switchboards. Then it started to developed the telephone and fax manufacturing systems and became the centre of Samsung's mobile phone manufacturing which is one of the top mobile company in the world now. They have produced over 800 million mobile phones till now. Samsung diversified into many areas established Samsung as an industry  leader in a wide range of enterprises, moving into businesses such as insurance, securities, and retail..Samsung started to rise as an international corporation in the 1990s. Samsung became the largest producer of memory chips in the world in 1992, and is the world's second-largest chipmaker after  Intel. In 1995, it created its first  liqui d-crystal display  screen. Ten years later, Samsung grew to be the world's largest manufacturer of liquid-crystal display panels. Sony, which had not invested in large-size  TFT-LCDs, contacted Samsung to cooperate, and, in 2006,  S-LCD  was established as a joint venture between Samsung and Sony in order to provide a stable supply of LCD panels for both manufacturers.S-LCD  was owned by Samsung 51% share and Sony 49% share. As on 26 December 2011 it was announced that Samsung had acquired the stake of Sony in this joint venture. In the first quarter of 2012, Samsung Electronics became the  world's largest mobile phone maker  by unit sales, overtaking  Nokia, which had been the market leader since 1998. LG Corporation  is a South Korean  multinational  conglomerate corporation formed by Koo In-Hwoi in 1947. It is the fourth-largest company South Korea, after Samsung Group, Hyundai Motors Group and SK group.Its headquarters are situated in the LG Twin Towers bui lding in Seoul. LG is specialized in making  electronics, chemicals, and telecom products. The LG Group was a merger of two Korean companies, Lucky and GoldStar, from which the abbreviation of  LG  was derived. The current â€Å"Life's Good† slogan is a backronym. Before the corporate name change to  LG, household products were sold under the brand name ofLucky, while electronic products were sold under the brand name of  GoldStar  . In January 2009 LG was able to buy the domain nameLG. om, for a price reportedly to be more than $100 million, placing it among the companies who own their two letter brand's domain name. [7] In 1994 GoldStar gained sponsorship from The 3DO Company to make the first 3DO Interactive Multiplayer. In 1995, GoldStar was renamed LG Electronics, and acquired Zenith Electronics of the United States. LG Solar Energy is a subsidiary formed in 2007 to allow  LG Chem  to supply polysilicon to LG Electronics for production of solar cells. In 2008, LG took its first dive into the solar-panel manufacturing pool, as it announced a preliminary deal to form a joint venture with Conergy.Under the deal, set to be completed by year's end, LG would acquire a 75 percent stake in Conergy's Frankfurt solar-panel plant. LG has produced camcorders called ARTCAM and DSLRs. LG Electronics has about 75 subsidiaries worldwide with around 91,045 employees. LG Electronics owns  Zenith (subsidiary)  and controls 37. 9 percent of  LG Display. LG Electronics' products includes computers, television, mobie phones, home appliances and semiconductors like DRAM, SDRAM and flash memory. LG Electronics introduced their first  Internet TV  in 2007, originally branded as â€Å"NetCast Entertainment Access† devices.They later renamed the 2011 Internet TV's to â€Å"LG  Smart TV† when more  interactive television  features were added, that enables the audience to receive information from the Internet while at the same time watching conventional TV programming. include  computers,  televisions,  mobilephones,  home appliances  and  semiconductors  (DRAM,  SDRAM  andflash mem a http://bgr. com/2012/07/17/lg-display-samsung-oled-technology-theft/ http://www. samsung. com/uk/aboutsamsung/corporateprofile/history06. html

Good afternoon friends Essay

The theme of Vicki L. Sears â€Å"Grace† can be seen in the relationship that develops between two of the characters, Billie Jim and Paul. Billie is an orphan who gets along with his sister and is adopted by Paul and his wife. Billie displays a desire to trust and accept their new parents while sister remains suspicious. Vickie Sears illustrate that although children suffer abuse and neglect, there is hope that they can learn to trust and build self-esteem. Billie Jim is a silent child who relies on his sister to protect him. Paul and his wife come to get them but Billie is hiding in a tree to escape from some of the bigger boys. His sister steps in and fights the older boys to get Billie down. She describes him as a â€Å"sissy†. Billie has to use the bathroom, but instead of asking their new parents he pinches his sister. Paul takes him to the restroom and his sisters concern gives us an understanding into prior abuse and possible reasons for Billie Jim’s reserved behavior. Although Paul would never hurt Billie Jim intentionally at the  end of the story he does. His death not only means an end to their relationship, but also an end to their secure home and protection. Billie loses the starring role along with the friend he has made, and is back into his uncertain life led by corrupt adults. â€Å"The Lesson† by Toni Cade Bambara is when Toni attended college and come of age as a writer. Bambara was at the head of radical politics, the feminist movement, and African American culture in Harlem when it was the 60’s. Her writing uncovers the differences forced on  African Americans of that time which America avoided and could not interfere. The story is a window for the reader into Bambara’s reality as much as it is a lesson for the immature woman Sylvia the main character. â€Å"The Lesson† is a first person narrative told by a young, poor, black girl growing up in Harlem in an undetermined time period known as â€Å"Back in the days when everyone was old and stupid or young and foolish, Sugar and I were the only ones just right†. Going by the prices some can accept it was sometime in the early seventies. The story is about a trip started by a local woman, who is the only educated person in the neighborhood and has taken it upon herself to uncover the unthankful children of the neighborhood to the world outside of their worried community. The last stop is FAO Schwartz in Manhattan, where the toys of white children cost more than all of the children’s household yearly incomes combined and the lesson is almost lost on the children. The story closes by making plans to spend the left over cab fare change they stole from Miss Moore. At the last second Sylvia turns on her friend and goes off alone to think of the events of the day. The story’s theme focuses on education and the need for education as the results of knowledge. It proves how learning can lead to grief but that the grief is necessary for helpful change. The author also studies different types of pride and purposes of leadership and the various ways people show respect or disrespect for each other. Underlying the entire story is the concept of economic difference between whites and blacks in the United States.

#1 Business Writing Recommendation for Everything You Write at Work

#1 Business Writing Recommendation for Everything You Write at Work There are two fundamental questions that you should ask yourself before you write anything in business. Actually, you should ask yourself these questions before any kind of business communication in business, whether it takes the form of meetings, discussions, presentations, email, or major documents. This is my most important business recommendation that frames much of the work in our business writing courses. These two questions ensure that everything else about the document falls into place. It frames the essence of the communication. Skip these questions, and your document will not work in the most important way:helping your reader know or do what you seek. This is how you elicit the business response you seek. Business writing is a rhetoric entirely dependent on your audience, and it is also very results-oriented. We shouldn't be writing, or discussing, or presenting, if we don't have something to say. If you can't answer these questions, stop! There is no need write or say anything. My #1 Business Writing Recommendation Ask yourself these two important questions before you write anything at work: Question # 1 - Who is my reader? There are really two aspects to this question. 1.a - Who will actually be reading this document (or listening to your presentation or discussion)? Name them, so they are clear in your mind. Writing this down will help you frame your readers in your mind more clearly. 1.b - What is their unique perspective? (We summarize this in business writing trainingmore bluntly, and ask participants to explain "What's their deal?") Consider those readers you identified and analyze them. For example: Are they skimmers? If so, you need to consider format more, and likely include headings and white space and even graphics so it's easy skim. Are they focused on budget? Be sure you include clear cost/benefit content since that is important to them. Are they stubborn? You need to include specific, concrete facts to sway their opinion. You may also need to include some content that lets them change their opinion and still appear right. Are they a grammar perfectionist? You need to proofread very, very carefully. Are they a hot head? You may need to buffer the document, since you know they're quick to react and disengage before they read your good justifications. Are they familiar with your subject? You will need less background information, if so. Are they unfamiliar with your subject? Conversely, they will need clear background or context information. Are they committed to a particular viewpoint? If so, be sure to address how your information relates, because you know that will be their implicit question. And so on. Ask yourself what matters most to this reader. Do this, and your content will match audience needs. Skip this, and your content will likely have gaps or over-explanation or be off the mark. Question # 2 - What do I want my reader to know or do? This clarifies the purpose of your document. This question helps you guide your reader directly to the business outcome you seek. It pushes the information into the enterprise information flow. The answer to this question should be reflected in your conclusion. Make it easy for your reader to respond. This way, the document works. Do you see how these essential questions dramatically reframe every document? By considering your audience carefully and defining purpose, you will be able to provide the relevant content for your particular readers. Your readers will be able to understand or do what you are requesting. And, they will bemuch more amenable if you address their perspective. The Outcome Your document advances your business goals. Your reader is able to respond or understand the significance immediately. That is always the essential goal of all business writing. Always, be certain to ask these essential questionsfor every document you write. If you do, you can be confident you will have a framework of content that works. These simple steps change everything.

Social Media Competitive Analysis Using One to Find Actionable Ideas

Social Media Competitive Analysis Using One to Find Actionable Ideas Trying to get your business’s voice heard among thousands of others is difficult, to say the least. Then add in the fact that you’re now dealing with businesses who are competing for the same dollars and eyeballs that you are. It’s intimidating. To be heard above the noise and chatter on social media, you always have to be one step ahead. Conducting a full competitive analysis allows your social team to gain insight into what your competitors are doing, which in turn can inspire your team. By reading this post, you’re going to learn: How to find your real competition (even if its not who you might think it is). How to find the right data and metrics to track on your competitors. How to use the information you find to create a better social media strategy. The insights your team will gain from the process will allow you to make informed, educated decisions on how to plan and execute your social media strategy. Do Better Social Media Competitor Analysis With This Free Template Before you can start doing competitive research, youll need somewhere to store your data and findings. Thats where our competitive research template enters the picture. Download it now and deliver the inside scoop on your competition more easily.How To Get Actionable Ideas From Your Social Media Competitive AnalysisSo, What Exactly Does Competitive Analysis Entail? A competitor analysis on social media is exactly what it sounds like. In simplest terms, it involves the following: Finding your competition (including emerging competitors you may not have heard about). Analyzing what they're doing (and how well they're performing) on social media. Using your findings to inform your own social media marketing strategy (and zig when everyone else zags). That about sums it up. DID YOU KNOW: When you're ready to plan and execute your own social campaigns, offers all the power and functionality you need? Try it free for 14 days now. Step One: Build Your Toolbox The first step in your social media competitor analysis process is going to involve finding the right tools to aid your research. While you can find a decent amount of information through simply searching your competitor's profiles, having tools will allow you to go deeper into your analysis and find the data you’re looking for. Mention Mention  is our preferred social media listening tool here at . It has a ton of features, but it's primarily used to track brand mentions on social and gauge whether you're being talked about more than your competition. Here's a quick video rundown on how it works: FanPage Karma Fanpage Karma  is another social media reporting tool. It helps measure: Audience growth. Total number of fans. Gathering post-level insights. Engagement rate. Overall competitive performance across channels. Here's a quick demonstration of its social media monitoring features: Rival IQ Rival IQ  is a powerful analytics tool that helps track: Audience growth. Hashtag use. Key influencers. Boosted posts. Keyword rankings. Domain authority. Here's a lengthy walkthrough video from Jay Baer and Seth Bridges breaking down how to use it for competitive analysis: Simply Measured Simply Measured  in another powerful tool that will allow you track: Post content types. Engagements per post. New followers. The number of messages they send. Overall audience total. And a lot more: In-App Analytics Facebook and LinkedIn both make it easy to gather competitive data directly in-app. Here's where to find that information on each channel. Facebook: To find your Facebook data, select Insights. Scroll down your insights page to the bottom, where you'll find a section called  Pages To Watch  . Here you will see where your Facebook page is ranking among your top five competitors. You can see who else Facebook sees as your competition by selecting See More Pages. LinkedIn: To find how your company page is doing in LinkedIn analytics, select Manage Page, then Analytics. In Analytics a drop down menu will appear. Select Followers. In the followers section, scroll down to the bottom of the page. There you will find your top five competitors and their growth over the past thirty days. You can see more of your competitors by scrolling through the pages at the bottom of the screen. These reports are pretty small compared to some of the analytics reports that you’ll find in other tools however they are a nice base to jump off of. To Do: Choose competitive research tools  that will help aid your competitive analysis research. Step Two: Find Your Competitors The next step in your competitor analysis is finding the competitors that you want to track. This is a vital part of your analysis because who you choose as your competitors will determine what you’re going to judge your social strategy against. Before you jump straight into your research there are two things you need to do first: Determine if you’re working with direct or indirect competitors. Understand your level of competition (local, regional, national, global, etc). There are two types of competitors:  Direct and Indirect. Direct competitors are the ones who offer the same services and products as you. For example, Domino’s Pizza’s direct competitors would be Pizza Hut, Godfather's and other delivery places. All of them offer the same services and a relatively similar product. Indirect competitors are the ones who offer some of the same services that you do, but it may not be all that they do. Unlike direct competitors, indirect competitors will overlap somewhat with your business strategy but not completely. If we go back to our Domino’s example, some of their competitors would be Walmart, DiGiorno’s, convenience stores or other grocery stores that sell pizza. In order to decide who you’re going to research first, your team needs to determine if you compete at a local, regional, national, or global level. Then, buckle down and see if you can turn up competitors in your market at each level. Google Search Google is one of the easiest and most obvious tools to find competitors. Google is careful to serve results aligned with the search intent and location of the search, which means that you need to be specific in what you are looking for and where. Things like â€Å"Starbucks near me† or â€Å"Holiday Inn’s in Sacramento California† are ways to show Google that you’re looking for a specific company or place within one area. For a local search, it could look something like: Note that attaching a city to your search is key to helping you find those local results. Especially if you want to change the town that you are looking in. A  regional search  could look like: And a national search could look like this: In-App Searches If you want to look for competitors through a specific social media channel, you can usually find them through an in-app search: To complete state and nation wide searches, change the end of your search wide to a state or the US. In addition to Facebook, Instagram also allows a location specific search. However, to see results you need to scroll through the list that pops up after your search. If you click or hit enter, it will take you to the top tagged location for that area. Another limit to the Instagram search is that locations need to be tagged on each post. That means your results will not be all encompassing like Facebook or Google. Industry Publications Most industries will have some kind of industry publication  where people can get the latest news on trends and industry tips. Think your industry is too boring to have its own media? You might be surprised. In order to find them, you need to turn once again to the almighty Google (or whatever search engine you prefer to use). Think your industry is too boring to have its own publications? Think again.To find those publications, type in publications for [insert industry here] industry. Alternately, you can also search "blogs" or "magazines" in place of "publications" to make sure your search is thorough. Google will then populate a list of the top publications related to your industry, which you can then explore. To Do: Conduct three different searches across Google, social media sites, and industry publications both on and offline to help find competitors. Step Three: Choose Your Top Five Competitors This is probably one of the most difficult parts of your process because after your research you could have a huge list of competitors. Instead of having a list of competitors that extends a page or two down your document, narrow your field down to your top five. They can span across different sizes and locations, meaning that you could have a mix of direct and indirect competitors, and local, regional, and national brands. Other metrics that you could use to help choose your competitors could be: Similar audience size. Services offered. Same number of locations. The main thing that you need to ask yourself is, who do you want to go toe-to-toe with and why? At this point, you can pull out that competitive analysis template that you downloaded earlier. You’ll notice the first tab is labeled Introduction: In that first tab you can enter in: The name of your competitor. Their location. Whether they’re a direct or indirect competitor. Their website link. To Do: Choose your top five competitors based on Whether or not they’re a direct competitor. Is your competitor a local, regional, or national brand. Enter your chosen competitors into your competitive analysis report. Step Four: Set Competitive Analysis Goals Your team is taking the time to research and monitor your competitors for a reason. But if you don’t know what that reason is, you’re going to end up sitting on a bunch of data wondering what you can do with it. To make sure that your team doesn’t waste their time, take the time to ask why this analysis is important and what questions are you hoping to answer? Some example questions that you could answer are: What gaps are our competitors leaving that we could fill to entice our target audience to choose us? What are our competitors doing well that would be difficult for us to take the time to replicate? How quickly are they growing compared to us? What types of content are they publishing that is causing their audience to interact with it? How often are they responding to their fans? These questions aren’t all inclusive by any means, but they can serve as a jumping off point for your team. Are you setting goals for your #social #media competitive analysis?You can also set goals that help put you above your competition. What that means for your team is: if you see your top competitor is growing their followers by a certain percentage, you want to grow your followers even faster. How you go on to tackle your competition will be up to you. If your competitors are growing their following by x% every month, how can you recreate that progress? You also need to determine if where your competitors are growing is something you want to invest your time into. If your competitors are growing their followers, good for them, but maybe your team wants to focus on content instead? Some questions to ask your team: What are some ways that we can increase our follower growth to x% above our top competitor? How many messages do we currently send on [Channel]? How can we increase that number? What can we do to increase our engagements per post on [Channel]? To Do: Brainstorm with your social media team and choose three questions to start that you want your competitor analysis to answer for you. You can add more as your team begins the process but don’t overwhelm them by trying to answer all 12 at once. Step Five: Choose The Channels You’ll Monitor So you have your top five competitors. Now what? Time to choose the channels you’ll be monitoring. With this process, you’ll have two different options. The first is to monitor the channels that you are active on and only observe channels that both you and your competitors are on. Meaning if you’re on Twitter and your competitor is on Twitter and Facebook, you’d only be observing their activity on Twitter. Your second option is to monitor all of your competitor’s social channels even if they are not active on all of the same ones that you are. In your competitive analysis template, you’ll see a tab dedicated to each social media channel. Depending on which channels you’re tracking, you’ll need to fill out the competitor’s name, their username or handle for each as well as a link to their profile: You’ll need to repeat that process for every social media channel that your team has decided to track your competitors on. We’ll go over the rest of those columns a little later in this post. Do better #social #media competitive analysis with this guide + free templateStep Six: Check Out Their Content Strategy The next part of your analysis is going to involve researching and analyzing your competitor’s content strategy for every channel that they are active on. For this part of your research, turn to the Content Strategy tab in your template: You’ll notice that this tab is laid out a little different than the rest, but don’t worry, we’ll go over how to fill in the data you’ve collected. The first thing you need to do is fill in the name of one of the competitors you’re looking to gather information on. For this example, let’s pretend we’re doing competitive research on Starbucks. Your template would look like this: Determine Post Type The first content strategy metric your team is going to track is post type. There are four types of posts that a brand can share on social media: Curated:  Posts where the original article, photo, video, etc. was created by someone else and then shared by the brand later. Original:  Posts where the content has been created by the brand and shared to its social channels. Promotional:  Posts where their main goal is to get their audience members to buy or subscribe to something. Educational:  Posts where their main goal is to educate the intended audience. So now that you have your four post types, you can begin to go through your competitor’s channels. How in depth your team wants to go will determine how far back you’re going to go into their social channels and normally falls into one of three segments: One week One month Six months Once you determine how far back you want to track their posts you can begin scrolling through feeds and recording the different types of posts you see: So let’s say that you scroll through Starbucks’s Facebook feed and see that they publish on  average seven messages per week, some are knowledge posts and some are curated posts. Then of those posts you see that 2 knowledge posts are in a video format, one is a photo and one is a blog. The curated posts on the other hand are all links. Keep track of those different media formats in your spreadsheet as well: The final section that you’re going to fill out about post types in this tab is the number of times they post within a certain date: You may need to add additional lines if there is more than one frequent post type. To do this, highlight the row you want to add to, right click your mouse and select Insert: You can continue repeating this process for each of your competitor’s social channels. Recommended Reading: How to Develop a Winning Social Media Content Strategy (Free Template) Record The Media Type You may notice another tab in your spreadsheet entitled Media Type. This is a section in your report where you can keep track of every content type that your competitors are using on each of their social channels. The initial list that we put into this template was: Blogs E-Books Reports Videos White pages Podcasts Landing Pages Articles Infographics Quote Graphics GIF’s Check off each media type as it appears on your competitor’s profile: Determine The Voice And Tone Used On Each Channel Another part of your content strategy  analysis will be seeing what type of voice and tone your competitors are using on their social channels. Aren’t voice and tone the same thing? No, while they are similar there are subtle differences that need to be identified. Voice: Overall brand personality. Voice can be developed and described many different ways although a common practice is to summarize it in three adjectives  that encompasses how the brand sounds overall. Tone: Tone is  emotional or feeling that a brand puts behind it’s voice and it will change depending on the context and content of the post. As you’re scrolling through competitor's posts, take note of how their posts sound. Are they professional like Microsoft: Part of the hip crowd like MTV: Or family friendly like Disney: Once you have their voice and or tone determined you can record it in your spreadsheet: